Red carpetWho believed in you before you believed in yourself?
Bad Bunny
Lady Gaga
Tyla
Olivia Dean
×The Recording AcademyWho believed
in you?
The people behind the music. Artists name the person whose encouragement, mentorship or support got them here.
3 ways to partner
The format already works
An extension of the hit podcast, The Person Who Believed In Me.
In each episode, David sits down with world-class guests to ask one simple question: Who believed in you before the world did?
Big names. Honest stories. Relatable takeaways.
Click any episode to watch it on YouTube.
1
Grammy night · Short-form
David on the red carpet
David joins the carpet as a featured journalist with two questions for every artist. Real-time stories on the night, polished pieces after.
Live storiesPost-event cuts2 questions
To resolve together
- Carpet access
- Where it lives & shared channels
- Branding, approvals, ABC/Disney
Red carpetRed carpetIf they were watching right now, what would you say?
Red carpetName the person. Tell them why.
2
Grammy Studios · Digital series
The fuller story
One artist, one believer, under 20 minutes. Filmed in David's 5-camera studio, going deeper on the musical believers behind each career.
<20 min5-camera studioSponsor-fundedDo Good + Grammy socials
For discussion
- Production structure & budget
- Bringing in sponsors
- Distribution
3
After Grammy season · Hour-long special
TV Concept
3 artists, a deep conversation on someone who changed their life, followed by a surprise reunion and a one-song performance. This is the original idea that David and Harvey discussed.
Beat 1The artist tells the story
Beat 2The believer walks in
Beat 3One song, they watch
3 artistsSurprise reunionOne-song performance
Next steps
- NowCarpet access
Availability, filming guidelines and the content opportunity.
- ThenCreative treatment
The question, a sample interview flow, carpet vignette vs. long conversation.
- ThenDigital terms
Access, production, rights, distribution, branding, budget.
- After the seasonThe special
Revisit the hour-long reunion.
