×Tennis AustraliaWho believed
in you?
Athletes turn the spotlight on the person whose belief and support helped make this moment possible.
2 concepts · 1 content packageAn extension of the hit podcast, The Person Who Believed In Me.
In each episode, David sits down with world-class guests to ask one simple question: Who believed in you before the world did?
Big names. Honest stories. Relatable takeaways.
View the press kit
The Person Who Believed in Me
A tennis-focused edition of David Begnaud's interview series. Players share the story of someone who believed in them before the breakthrough, and what that belief made possible.
Short interviews
Quick conversations in media-day slots, subject to player and agent acceptance.
Deeper conversations
Longer interviews with players who can make the time.
Live podcast on stage or in an attached podcast studio
A live conversation on site, subject to talent, venue and scheduling.
One conversation, many ways to share it
A full episode
The complete story as a standalone audio and video podcast on Apple, Spotify and YouTube.
A live experience
An on-site conversation for fans during Opening Week.
A library of short stories
Vertical social cuts to share during the Open and beyond.
Material for Tennis Australia and Do Good Crew to share during the Open, and long after the final.
Do Good at the AO
Find someone for whom being at the Australian Open would mean the world, and make that experience possible.
Each story told with care, from the person's first connection to tennis through the moment they walk in.
Why this works for Tennis Australia
Tennis Australia brings
- The event
- Player relationships
- Knowledge of its communities
- Sponsors
Do Good Crew brings
- A proven storytelling format
- A new audience to the AO and up-and-coming players
- A global community of viewers inspired by acts of good
Illustrative investment
One player story, a small set of social cuts, and a focused distribution plan.
Three to five player stories, social cutdowns, and on-site production during Opening Week.
The player series plus a live conversation, a separate Do Good fan and community activation. Multi-tournament, multiple content streams.
Indicative budgets. Final scope and investment to be shaped together.
For discussion
- Preferred concept or combination of concepts
- Target talent and required interview time
- Opening Week venue and production needs
- Sponsor fit and investment range
- Rights, approvals and distribution
